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Strategic Communications Forum

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7:00am EDT

Registration Martin Luther King Room

7:15am EDT

Breakfast Potomac Ballroom D

8:15am EDT

Plenary Session 2: Going Beyond Traditional Media: Latest Trends for Today + Tomorrow Potomac Ballroom E & F

9:15am EDT

Plenary Session 3: Communications Road Show: Planning Year-Round Between Mobilizations Potomac Ballroom E & F

10:15am EDT

Networking Break Potomac Ballroom D

10:30am EDT

Breakout Round 1: Track 1-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets Chesapeake Salon A Breakout Round 1: Track 2-- Maximizing Paid Advertising Dollars: Doing More With Less Chesapeake Salon B Breakout Round 1: Track 3-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization Chesapeake Salon C Breakout Round 1: Track 4-- Communicating in a Crisis: Doing Your Best When Facing the Worst Roosevelt Room

11:45am EDT

Lunch Potomac Ballroom D

1:15pm EDT

Plenary Session 4: Reaching Our Target Audiences: Targeting and Tailoring Our Messages Potomac Ballroom E & F

2:15pm EDT

Networking Break Potomac Ballroom D

2:30pm EDT

Breakout Round 2: Track 1-- Communicating in a Crisis: Doing Your Best When Facing the Worst Roosevelt Room Breakout Round 2: Track 2-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets Chesapeake Salon A Breakout Round 2: Track 3-- Maximizing Paid Advertising Dollars: Doing More With Less Chesapeake Salon B Breakout Round 2: Track 4-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization Chesapeake Salon C

6:00pm EDT

Dinner on Own On Your Own