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Tuesday
, October 31
Chesapeake Salon A
10:30am •
Breakout Round 1: Track 1-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets
2:30pm •
Breakout Round 2: Track 2-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets
Chesapeake Salon B
10:30am •
Breakout Round 1: Track 2-- Maximizing Paid Advertising Dollars: Doing More With Less
2:30pm •
Breakout Round 2: Track 3-- Maximizing Paid Advertising Dollars: Doing More With Less
Chesapeake Salon C
10:30am •
Breakout Round 1: Track 3-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization
2:30pm •
Breakout Round 2: Track 4-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization
Martin Luther King Room
7:00am •
Registration
On Your Own
6:00pm •
Dinner on Own
Potomac Ballroom D
7:15am •
Breakfast
10:15am •
Networking Break
11:45am •
Lunch
2:15pm •
Networking Break
Potomac Ballroom E & F
8:15am •
Plenary Session 2: Going Beyond Traditional Media: Latest Trends for Today + Tomorrow
9:15am •
Plenary Session 3: Communications Road Show: Planning Year-Round Between Mobilizations
1:15pm •
Plenary Session 4: Reaching Our Target Audiences: Targeting and Tailoring Our Messages
Roosevelt Room
10:30am •
Breakout Round 1: Track 4-- Communicating in a Crisis: Doing Your Best When Facing the Worst
2:30pm •
Breakout Round 2: Track 1-- Communicating in a Crisis: Doing Your Best When Facing the Worst
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Strategic Communications Forum
America/New York
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Strategic Communications Forum
Oct 30
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Nov 1, 2017
Monday
, October 30
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Arlington, VA, United States
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Monday
, October 30
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, October 31
Wednesday
, November 1
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Chesapeake Salon A
Chesapeake Salon B
Chesapeake Salon C
Martin Luther King Room
On Your Own
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Potomac Ballroom E & F
Roosevelt Room
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