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Monday, October 30 • 1:00pm - 2:30pm
Basics of Highway Safety Communications: A Head Start for Those New to Our Issues

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Specifically designed for only those with 3 years or less experience in highway safety communications, this early session will provide an introduction to highway traffic safety marketing and the tools and resources that are available to support state programs and campaigns. 
 

Speakers
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Susan Gorcowski

Associate Administrator, Communications and Consumer Information, National Highway Traffic Safety Administration
Susan Gorcowski serves as the Associate Administrator for Communications and Consumer Information (OCCI) of the National Highway Traffic Safety Administration (NHTSA). Gorcowski manages the office responsible for providing accurate and timely vehicle and traffic safety information... Read More →
DJ

David Jacobs

Senior Vice President and Lead Digital Strategist, The Tombras Group
David Jacobs is a Senior Vice President and Lead Digital Strategist at The Tombras Group, one of the nation’s top independent advertising agencies and Agency of Record for the National Highway Traffic Safety Administration's Media, Communications, and Advertising Support Services... Read More →
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Kara Macek

Senior Director of Communications and Programs, Governors Highway Safety Association
Kara Macek directs the operations and strategic direction of the communications and programs functions for GHSA. She serves as the Association’s chief communications officer, developing and executing a broad communications strategy to provide visibility to GHSA’s policies, activities... Read More →
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Lucia Sanchez

Public Affairs Specialist, Office of Communications & Consumer Information, National Highway Traffic Safety Administration
Lucia Sanchez is a public affairs specialist in the Office of Communications and Consumer Information for the National Highway Traffic Safety Administration. In 2012 she developed a social media strategy for the agency and established its Facebook, YouTube, and Twitter accounts. She... Read More →



Monday October 30, 2017 1:00pm - 2:30pm EDT
Chesapeake Salon A