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Tuesday, October 31 • 10:30am - 11:45am
Breakout Round 1: Track 3-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization

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Social media channels are now legitimate paid media outlets. Organic content and conversations no longer reach your audiences unless you “pay to play.” Learn about the paid environments in each of your social media channels, how to measure your efforts, and tips for maximizing your spends for reach and engagement.
Moderators
TA

Travis Austin

Partner, Stratacomm
Travis Austin is a Senior Vice President and Partner at Stratacomm, one of the nation’s top communications agencies, where he advises clients on digital media, creative strategy, and analytics. A small business partner to both the National Highway Traffic Safety Administration and... Read More →
PW

Patrick Wells

Senior Social Media Manager & Copywriter, The Tombras Group
Patrick Wells is an award-winning Social Media Manager and Copywriter in his 3rd year at the Tombras Group in Knoxville, Tennessee.  He’s helps lead a team of 11 social media managers, as well as working to develop, plan, and coordinate creative social media campaigns for a wide variety... Read More →

Social Media pdf
Tuesday October 31, 2017 10:30am - 11:45am EDT
Chesapeake Salon C
  Breakout