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Wednesday, November 1 • 8:15am - 9:30am
Breakout Round 3: Track 3-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets

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Promotion, sharing, and engagement efforts are great ways to earn media exposure for key issues without having to pay for advertising. We’ll discuss how to engage and entice the right media outlets and reporters, develop creative hooks and strategies to generate fresh stories on perennial or new issues, and secure earned media coverage in challenging media markets.
Moderators
JF

John Fitzpatrick

Managing Partner, Stratacomm
John Fitzpatrick co-manages Stratacomm, a strategic communications firm with offices in DC and Detroit specializing in transportation, infrastructure and sustainability matters. Among other roles, he leads the firm’s transportation practice group and media coaching services. He... Read More →
MF

Maria Farrah Howell

President, The Farrah Consulting Group, Inc.
Maria Farrah Howell is the founder and president of The Farrah Consulting Group, Inc., a public relations firm specializing in media relations, crisis management and communications training.Ms. Farrah Howell is an award-winning public relations professional, with over 20 years of... Read More →

Earned Media pdf
Wednesday November 1, 2017 8:15am - 9:30am EDT
Chesapeake Salon A
  Breakout