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Monday, October 30
 

11:00am EDT

Registration
Monday October 30, 2017 11:00am - 5:00pm EDT
Martin Luther King Room

1:00pm EDT

Basics of Highway Safety Communications: A Head Start for Those New to Our Issues
Specifically designed for only those with 3 years or less experience in highway safety communications, this early session will provide an introduction to highway traffic safety marketing and the tools and resources that are available to support state programs and campaigns. 
 

Speakers
SG

Susan Gorcowski

Associate Administrator, Communications and Consumer Information, National Highway Traffic Safety Administration
Susan Gorcowski serves as the Associate Administrator for Communications and Consumer Information (OCCI) of the National Highway Traffic Safety Administration (NHTSA). Gorcowski manages the office responsible for providing accurate and timely vehicle and traffic safety information... Read More →
DJ

David Jacobs

Senior Vice President and Lead Digital Strategist, The Tombras Group
David Jacobs is a Senior Vice President and Lead Digital Strategist at The Tombras Group, one of the nation’s top independent advertising agencies and Agency of Record for the National Highway Traffic Safety Administration's Media, Communications, and Advertising Support Services... Read More →
KM

Kara Macek

Senior Director of Communications and Programs, Governors Highway Safety Association
Kara Macek directs the operations and strategic direction of the communications and programs functions for GHSA. She serves as the Association’s chief communications officer, developing and executing a broad communications strategy to provide visibility to GHSA’s policies, activities... Read More →
LS

Lucia Sanchez

Public Affairs Specialist, Office of Communications & Consumer Information, National Highway Traffic Safety Administration
Lucia Sanchez is a public affairs specialist in the Office of Communications and Consumer Information for the National Highway Traffic Safety Administration. In 2012 she developed a social media strategy for the agency and established its Facebook, YouTube, and Twitter accounts. She... Read More →



Monday October 30, 2017 1:00pm - 2:30pm EDT
Chesapeake Salon A

2:30pm EDT

Networking Break
Monday October 30, 2017 2:30pm - 3:00pm EDT
Potomac Ballroom D

3:00pm EDT

Welcome and Opening Plenary: Grabbing Attention. Changing Behaviors. Saving Lives.
Moderators
JA

Jonathan Adkins

Executive Director, Governors Highway Safety Association
Jonathan Adkins was named Executive Director of the Governors Highway Safety Association (GHSA) in 2014. GHSA is the national nonprofit that represents state highway safety agencies. GHSA members are charged with implementing their governors’ highway safety plans and administering... Read More →
SG

Susan Gorcowski

Associate Administrator, Communications and Consumer Information, National Highway Traffic Safety Administration
Susan Gorcowski serves as the Associate Administrator for Communications and Consumer Information (OCCI) of the National Highway Traffic Safety Administration (NHTSA). Gorcowski manages the office responsible for providing accurate and timely vehicle and traffic safety information... Read More →

Speakers
PJ

Pete Janhunen

Principal, The Fratelli Group
Pete Janhunen is a principal at The Fratelli Group, where he manages a range of clients, including the Society for Human Resource Management, Business Roundtable and the European Union Delegation to the United States. Pete has led communications teams in Washington, DC, for more... Read More →
HK

Heidi King

Deputy Administrator, National Highway Traffic Safety Administration
Heidi King is the Deputy Administrator of the National Highway Traffic Safety Administration. She comes to NHTSA with extensive experience in public safety, innovation, risk management, evidence-based decision-making and law enforcement. An economist and research scientist by training... Read More →



Monday October 30, 2017 3:00pm - 4:00pm EDT
Potomac Ballroom E & F

4:00pm EDT

Plenary Session 1: Engaging with Your Gen Y + Gen Z Audiences
The next era of demographic change is upon us, and you must be prepared to engage with a new group of drivers. Gen Y (also called Millennials) are today’s young adults, settling down and starting families. But there’s a new wave of an emerging age group called “Gen Z” grabbing the car keys and hitting the road. What are their similarities? Differences? How do you reach them, and what type of messaging is effective?

Speakers
AB

Andrew Bennett

Public Information Officer, Nevada Department of Public Safety in the Office of Traffic Safety
Andrew Bennett is currently the Public Information Officer for the Nevada Department of Public Safety in the Office of Traffic Safety. Prior to his time as the PIO in the Office of Traffic Safety, he has passionately been working towards the goal of Zero Fatalities in the State of... Read More →
DJ

David Jacobs

Senior Vice President and Lead Digital Strategist, The Tombras Group
David Jacobs is a Senior Vice President and Lead Digital Strategist at The Tombras Group, one of the nation’s top independent advertising agencies and Agency of Record for the National Highway Traffic Safety Administration's Media, Communications, and Advertising Support Services... Read More →



Monday October 30, 2017 4:00pm - 5:00pm EDT
Potomac Ballroom E & F

5:00pm EDT

Opening Networking Reception
Monday October 30, 2017 5:00pm - 6:00pm EDT
Potomac Ballroom D

6:00pm EDT

Dinner on Own
Monday October 30, 2017 6:00pm - 7:00pm EDT
On Your Own
 
Tuesday, October 31
 

7:00am EDT

Registration
Tuesday October 31, 2017 7:00am - 10:00am EDT
Martin Luther King Room

7:15am EDT

Breakfast
Tuesday October 31, 2017 7:15am - 8:15am EDT
Potomac Ballroom D

8:15am EDT

Plenary Session 2: Going Beyond Traditional Media: Latest Trends for Today + Tomorrow
Media moves fast, and today’s trends are tomorrow’s status quo. We’ll explore the newest channels, consumer habits, usage trends and platforms most appropriate for highway safety marketing professionals, and make some bold predictions about the future of media communications to help you look beyond the traditional.

Moderators
LS

Lucia Sanchez

Public Affairs Specialist, Office of Communications & Consumer Information, National Highway Traffic Safety Administration
Lucia Sanchez is a public affairs specialist in the Office of Communications and Consumer Information for the National Highway Traffic Safety Administration. In 2012 she developed a social media strategy for the agency and established its Facebook, YouTube, and Twitter accounts. She... Read More →

Speakers
BM

Bruce Mello

Senior Sales Manager, Advanced TV, Adobe
Bruce Mello, Sr. Sales Manager Advanced TV at Adobe , is a seasoned TV and digital executive with over 30 years experience in the industry. Prior to entering the digital industry in 1997 as one of the founders of digital ad network 24/7 Media, he spend over a decade in sales management... Read More →
MS

Michael Sandoval

Executive Manager, Modal Divisions, New Mexico Department of Transportation
Currently the Executive Manager of the Modal Divisions which includes overseeing the Traffic Safety Division for the New Mexico Department of Transportation.  Graduated from New Mexico State University with a Bachelor of Science (Civil Engineering).   Started working in Highway... Read More →



Tuesday October 31, 2017 8:15am - 9:15am EDT
Potomac Ballroom E & F

9:15am EDT

Plenary Session 3: Communications Road Show: Planning Year-Round Between Mobilizations
Highly publicized mobilizations with paid media and tough enforcement are very effective at changing behaviors on the road. But how do you drive lasting change and get your message out between mobilizations? We’ll explore how to bridge the gap with effective social norming campaigns and creative public outreach that will keep up momentum all year round. 

Moderators
MJ

Mike Joyce

Marketing Specialist, National Highway Traffic Safety Administration
Mike Joyce has served as a Marketing Specialist in NHTSA’s Office of Communications and Consumer Information for over 10 years.  He began his Federal career at the Federal Motor Carrier Safety Administration as a graphic designer and has since moved on to manage some of the most... Read More →

Speakers
CC

Chris Cochran

Asst. Director, Marketing and Public Affairs, California Office of Traffic Safety
As Assistant Director for Marketing and Public Affairs, Chris Cochran administers and directs the media, communications, and marketing efforts of the California Office of Traffic Safety.  Cochran works with over 300 grantees, the media, stakeholders, advocacy groups, state and... Read More →
avatar for Anne Readett

Anne Readett

Planning and Administrative Manager, Michigan Office of Highway Safety Planning
Anne Readett managed communications programs and activities for the Michigan Office of Highway Safety Planning for nearly 25 years.  She was involved in programs and mobilizations that helped increase seat belt use from 65 percent to 98 percent in 2009. During that time the office’s... Read More →



Tuesday October 31, 2017 9:15am - 10:15am EDT
Potomac Ballroom E & F

10:15am EDT

Networking Break
Tuesday October 31, 2017 10:15am - 10:30am EDT
Potomac Ballroom D

10:30am EDT

Breakout Round 1: Track 1-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets
Promotion, sharing, and engagement efforts are great ways to earn media exposure for key issues without having to pay for advertising. We’ll discuss how to engage and entice the right media outlets and reporters, develop creative hooks and strategies to generate fresh stories on perennial or new issues, and secure earned media coverage in challenging media markets.

Moderators
JF

John Fitzpatrick

Managing Partner, Stratacomm
John Fitzpatrick co-manages Stratacomm, a strategic communications firm with offices in DC and Detroit specializing in transportation, infrastructure and sustainability matters. Among other roles, he leads the firm’s transportation practice group and media coaching services. He... Read More →
MF

Maria Farrah Howell

President, The Farrah Consulting Group, Inc.
Maria Farrah Howell is the founder and president of The Farrah Consulting Group, Inc., a public relations firm specializing in media relations, crisis management and communications training.Ms. Farrah Howell is an award-winning public relations professional, with over 20 years of... Read More →


Tuesday October 31, 2017 10:30am - 11:45am EDT
Chesapeake Salon A

10:30am EDT

Breakout Round 1: Track 2-- Maximizing Paid Advertising Dollars: Doing More With Less
Budgets keep getting tighter, and we’re asked year after year to do more with less. We’ll discuss how to work with key partners, leverage media spending, maximize sponsorships and utilize grassroots efforts to stretch your paid advertising dollars.

Moderators
LK

Lisa Kirlick

Media Director, The Tombras Group
Lisa Kirlick is an experienced Media director at The Tombras Group, one of the nation’s top independent advertising agencies and Agency of Record for the National Highway Traffic Safety Administration's Media, Communications, and Advertising Support Services related to traffic... Read More →


Tuesday October 31, 2017 10:30am - 11:45am EDT
Chesapeake Salon B

10:30am EDT

Breakout Round 1: Track 3-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization
Social media channels are now legitimate paid media outlets. Organic content and conversations no longer reach your audiences unless you “pay to play.” Learn about the paid environments in each of your social media channels, how to measure your efforts, and tips for maximizing your spends for reach and engagement.

Moderators
TA

Travis Austin

Partner, Stratacomm
Travis Austin is a Senior Vice President and Partner at Stratacomm, one of the nation’s top communications agencies, where he advises clients on digital media, creative strategy, and analytics. A small business partner to both the National Highway Traffic Safety Administration and... Read More →
PW

Patrick Wells

Senior Social Media Manager & Copywriter, The Tombras Group
Patrick Wells is an award-winning Social Media Manager and Copywriter in his 3rd year at the Tombras Group in Knoxville, Tennessee.  He’s helps lead a team of 11 social media managers, as well as working to develop, plan, and coordinate creative social media campaigns for a wide variety... Read More →


Tuesday October 31, 2017 10:30am - 11:45am EDT
Chesapeake Salon C

10:30am EDT

Breakout Round 1: Track 4-- Communicating in a Crisis: Doing Your Best When Facing the Worst
Every organization is vulnerable to a crisis, and knowing how to weather the storm is a crucial skill for highway safety communications professionals. We’ll discuss how to proactively anticipate and minimize risks, plan a response to public reputation challenges, and protect and defend a credible person or organization.

Moderators
JC

John Crisp

President and CEO, Crisp Communications
John Crisp is President and CEO of CRISP Communications, LLC, a full-service Advocacy, Media, Marketing and Special Events firm with offices in Nashville, TN, Huntsville, AL, and Washington DC. A proven strategist and manager, Crisp has more than thirty years of experience managing... Read More →

Speakers
JB

Jonathan Bandy

Communications and Events Coordinator, North Carolina Governor’s Highway Safety Program
Jonathan Bandy is the Communications and Events Coordinator with the N.C. Governor’s Highway Safety Program since May of 2015.  Previously with the N.C. Office of Human Resources, Bandy served as agency communications director. Mr. Bandy launched his professional practice in communications... Read More →



Tuesday October 31, 2017 10:30am - 11:45am EDT
Roosevelt Room

11:45am EDT

Lunch
Tuesday October 31, 2017 11:45am - 1:15pm EDT
Potomac Ballroom D

1:15pm EDT

Plenary Session 4: Reaching Our Target Audiences: Targeting and Tailoring Our Messages
Today’s targeted driver audiences encompass much more than just age and gender. We’ll review our recent segmentation study identifying new targets and explore possible ways to reach these targets. We will also discuss the importance of marketing to Hispanics and creating messaging that resonates with this audience. 

Moderators
CA

Carlos Alcazar

Managing Director Multicultural, The Tombras Group
Carlos Alcazar works with federal government agencies, non-profits, and corporate brands to create award-winning marketing and advertising campaigns that reach millennial and multicultural markets. His focus on content and digital platforms includes award-winning work with leading... Read More →

Speakers
SC

Sam Cole

Safety Communications Manager, Colorado Department of Transportation
Sam Cole is the Communications Manager for Traffic Safety at the Colorado Department of Transportation. He has over 20 years of experience working in the public sector at the national, state and local levels as a director, spokesperson, trainer, liaison, and strategist. At CDOT he... Read More →
DF

Duly Fernandez

Partner, Culture ONE World
Duly Fernandez has worked in the Hispanic marketing communications industry for over fifteen years. Due to her work on behalf of non-profit and government clients, she has built a reputation in the Spanish-language media industry as the source for public service, educational and information... Read More →



Tuesday October 31, 2017 1:15pm - 2:15pm EDT
Potomac Ballroom E & F

2:15pm EDT

Networking Break
Tuesday October 31, 2017 2:15pm - 2:30pm EDT
Potomac Ballroom D

2:30pm EDT

Breakout Round 2: Track 1-- Communicating in a Crisis: Doing Your Best When Facing the Worst
Every organization is vulnerable to a crisis, and knowing how to weather the storm is a crucial skill for highway safety communications professionals. We’ll discuss how to proactively anticipate and minimize risks, plan a response to public reputation challenges, and protect and defend a credible person or organization.

Moderators
JC

John Crisp

President and CEO, Crisp Communications
John Crisp is President and CEO of CRISP Communications, LLC, a full-service Advocacy, Media, Marketing and Special Events firm with offices in Nashville, TN, Huntsville, AL, and Washington DC. A proven strategist and manager, Crisp has more than thirty years of experience managing... Read More →

Speakers
JB

Jonathan Bandy

Communications and Events Coordinator, North Carolina Governor’s Highway Safety Program
Jonathan Bandy is the Communications and Events Coordinator with the N.C. Governor’s Highway Safety Program since May of 2015.  Previously with the N.C. Office of Human Resources, Bandy served as agency communications director. Mr. Bandy launched his professional practice in communications... Read More →



Tuesday October 31, 2017 2:30pm - 3:45pm EDT
Roosevelt Room

2:30pm EDT

Breakout Round 2: Track 2-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets
Promotion, sharing, and engagement efforts are great ways to earn media exposure for key issues without having to pay for advertising. We’ll discuss how to engage and entice the right media outlets and reporters, develop creative hooks and strategies to generate fresh stories on perennial or new issues, and secure earned media coverage in challenging media markets.

Moderators
JF

John Fitzpatrick

Managing Partner, Stratacomm
John Fitzpatrick co-manages Stratacomm, a strategic communications firm with offices in DC and Detroit specializing in transportation, infrastructure and sustainability matters. Among other roles, he leads the firm’s transportation practice group and media coaching services. He... Read More →
MF

Maria Farrah Howell

President, The Farrah Consulting Group, Inc.
Maria Farrah Howell is the founder and president of The Farrah Consulting Group, Inc., a public relations firm specializing in media relations, crisis management and communications training.Ms. Farrah Howell is an award-winning public relations professional, with over 20 years of... Read More →


Tuesday October 31, 2017 2:30pm - 3:45pm EDT
Chesapeake Salon A

2:30pm EDT

Breakout Round 2: Track 3-- Maximizing Paid Advertising Dollars: Doing More With Less
Budgets keep getting tighter, and we’re asked year after year to do more with less. We’ll discuss how to work with key partners, leverage media spending, maximize sponsorships and utilize grassroots efforts to stretch your paid advertising dollars.

Moderators
LK

Lisa Kirlick

Media Director, The Tombras Group
Lisa Kirlick is an experienced Media director at The Tombras Group, one of the nation’s top independent advertising agencies and Agency of Record for the National Highway Traffic Safety Administration's Media, Communications, and Advertising Support Services related to traffic... Read More →


Tuesday October 31, 2017 2:30pm - 3:45pm EDT
Chesapeake Salon B

2:30pm EDT

Breakout Round 2: Track 4-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization
Social media channels are now legitimate paid media outlets. Organic content and conversations no longer reach your audiences unless you “pay to play.” Learn about the paid environments in each of your social media channels, how to measure your efforts, and tips for maximizing your spends for reach and engagement.

Moderators
TA

Travis Austin

Partner, Stratacomm
Travis Austin is a Senior Vice President and Partner at Stratacomm, one of the nation’s top communications agencies, where he advises clients on digital media, creative strategy, and analytics. A small business partner to both the National Highway Traffic Safety Administration and... Read More →
PW

Patrick Wells

Senior Social Media Manager & Copywriter, The Tombras Group
Patrick Wells is an award-winning Social Media Manager and Copywriter in his 3rd year at the Tombras Group in Knoxville, Tennessee.  He’s helps lead a team of 11 social media managers, as well as working to develop, plan, and coordinate creative social media campaigns for a wide variety... Read More →


Tuesday October 31, 2017 2:30pm - 3:45pm EDT
Chesapeake Salon C

6:00pm EDT

Dinner on Own
Tuesday October 31, 2017 6:00pm - 7:00pm EDT
On Your Own
 
Wednesday, November 1
 

7:15am EDT

Breakfast
Wednesday November 1, 2017 7:15am - 8:15am EDT
Potomac Ballroom D

8:15am EDT

Breakout Round 3: Track 1-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization
Social media channels are now legitimate paid media outlets. Organic content and conversations no longer reach your audiences unless you “pay to play.” Learn about the paid environments in each of your social media channels, how to measure your efforts, and tips for maximizing your spends for reach and engagement.

Moderators
TA

Travis Austin

Partner, Stratacomm
Travis Austin is a Senior Vice President and Partner at Stratacomm, one of the nation’s top communications agencies, where he advises clients on digital media, creative strategy, and analytics. A small business partner to both the National Highway Traffic Safety Administration and... Read More →
PW

Patrick Wells

Senior Social Media Manager & Copywriter, The Tombras Group
Patrick Wells is an award-winning Social Media Manager and Copywriter in his 3rd year at the Tombras Group in Knoxville, Tennessee.  He’s helps lead a team of 11 social media managers, as well as working to develop, plan, and coordinate creative social media campaigns for a wide variety... Read More →


Wednesday November 1, 2017 8:15am - 9:30am EDT
Chesapeake Salon C

8:15am EDT

Breakout Round 3: Track 2-- Communicating in a Crisis: Doing Your Best When Facing the Worst
Every organization is vulnerable to a crisis, and knowing how to weather the storm is a crucial skill for highway safety communications professionals. We’ll discuss how to proactively anticipate and minimize risks, plan a response to public reputation challenges, and protect and defend a credible person or organization.

Moderators
JC

John Crisp

President and CEO, Crisp Communications
John Crisp is President and CEO of CRISP Communications, LLC, a full-service Advocacy, Media, Marketing and Special Events firm with offices in Nashville, TN, Huntsville, AL, and Washington DC. A proven strategist and manager, Crisp has more than thirty years of experience managing... Read More →

Speakers
JB

Jonathan Bandy

Communications and Events Coordinator, North Carolina Governor’s Highway Safety Program
Jonathan Bandy is the Communications and Events Coordinator with the N.C. Governor’s Highway Safety Program since May of 2015.  Previously with the N.C. Office of Human Resources, Bandy served as agency communications director. Mr. Bandy launched his professional practice in communications... Read More →



Wednesday November 1, 2017 8:15am - 9:30am EDT
Roosevelt Room

8:15am EDT

Breakout Round 3: Track 3-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets
Promotion, sharing, and engagement efforts are great ways to earn media exposure for key issues without having to pay for advertising. We’ll discuss how to engage and entice the right media outlets and reporters, develop creative hooks and strategies to generate fresh stories on perennial or new issues, and secure earned media coverage in challenging media markets.

Moderators
JF

John Fitzpatrick

Managing Partner, Stratacomm
John Fitzpatrick co-manages Stratacomm, a strategic communications firm with offices in DC and Detroit specializing in transportation, infrastructure and sustainability matters. Among other roles, he leads the firm’s transportation practice group and media coaching services. He... Read More →
MF

Maria Farrah Howell

President, The Farrah Consulting Group, Inc.
Maria Farrah Howell is the founder and president of The Farrah Consulting Group, Inc., a public relations firm specializing in media relations, crisis management and communications training.Ms. Farrah Howell is an award-winning public relations professional, with over 20 years of... Read More →


Wednesday November 1, 2017 8:15am - 9:30am EDT
Chesapeake Salon A

8:15am EDT

Breakout Round 3: Track 4-- Maximizing Paid Advertising Dollars: Doing More With Less
Budgets keep getting tighter, and we’re asked year after year to do more with less. We’ll discuss how to work with key partners, leverage media spending, maximize sponsorships and utilize grassroots efforts to stretch your paid advertising dollars.

Moderators
LK

Lisa Kirlick

Media Director, The Tombras Group
Lisa Kirlick is an experienced Media director at The Tombras Group, one of the nation’s top independent advertising agencies and Agency of Record for the National Highway Traffic Safety Administration's Media, Communications, and Advertising Support Services related to traffic... Read More →


Wednesday November 1, 2017 8:15am - 9:30am EDT
Chesapeake Salon B

9:30am EDT

Networking Break
Wednesday November 1, 2017 9:30am - 9:45am EDT
Potomac Ballroom D

9:45am EDT

Breakout Round 4: Track 1-- Maximizing Paid Advertising Dollars: Doing More With Less
Budgets keep getting tighter, and we’re asked year after year to do more with less. We’ll discuss how to work with key partners, leverage media spending, maximize sponsorships and utilize grassroots efforts to stretch your paid advertising dollars.

Moderators
LK

Lisa Kirlick

Media Director, The Tombras Group
Lisa Kirlick is an experienced Media director at The Tombras Group, one of the nation’s top independent advertising agencies and Agency of Record for the National Highway Traffic Safety Administration's Media, Communications, and Advertising Support Services related to traffic... Read More →


Wednesday November 1, 2017 9:45am - 11:00am EDT
Chesapeake Salon B

9:45am EDT

Breakout Round 4: Track 2-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization
Social media channels are now legitimate paid media outlets. Organic content and conversations no longer reach your audiences unless you “pay to play.” Learn about the paid environments in each of your social media channels, how to measure your efforts, and tips for maximizing your spends for reach and engagement.

Moderators
TA

Travis Austin

Partner, Stratacomm
Travis Austin is a Senior Vice President and Partner at Stratacomm, one of the nation’s top communications agencies, where he advises clients on digital media, creative strategy, and analytics. A small business partner to both the National Highway Traffic Safety Administration and... Read More →
PW

Patrick Wells

Senior Social Media Manager & Copywriter, The Tombras Group
Patrick Wells is an award-winning Social Media Manager and Copywriter in his 3rd year at the Tombras Group in Knoxville, Tennessee.  He’s helps lead a team of 11 social media managers, as well as working to develop, plan, and coordinate creative social media campaigns for a wide variety... Read More →


Wednesday November 1, 2017 9:45am - 11:00am EDT
Chesapeake Salon C

9:45am EDT

Breakout Round 4: Track 3-- Communicating in a Crisis: Doing Your Best When Facing the Worst
Every organization is vulnerable to a crisis, and knowing how to weather the storm is a crucial skill for highway safety communications professionals. We’ll discuss how to proactively anticipate and minimize risks, plan a response to public reputation challenges, and protect and defend a credible person or organization.

Moderators
JC

John Crisp

President and CEO, Crisp Communications
John Crisp is President and CEO of CRISP Communications, LLC, a full-service Advocacy, Media, Marketing and Special Events firm with offices in Nashville, TN, Huntsville, AL, and Washington DC. A proven strategist and manager, Crisp has more than thirty years of experience managing... Read More →

Speakers
JB

Jonathan Bandy

Communications and Events Coordinator, North Carolina Governor’s Highway Safety Program
Jonathan Bandy is the Communications and Events Coordinator with the N.C. Governor’s Highway Safety Program since May of 2015.  Previously with the N.C. Office of Human Resources, Bandy served as agency communications director. Mr. Bandy launched his professional practice in communications... Read More →



Wednesday November 1, 2017 9:45am - 11:00am EDT
Roosevelt Room

9:45am EDT

Breakout Round 4: Track 4-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets
Promotion, sharing, and engagement efforts are great ways to earn media exposure for key issues without having to pay for advertising. We’ll discuss how to engage and entice the right media outlets and reporters, develop creative hooks and strategies to generate fresh stories on perennial or new issues, and secure earned media coverage in challenging media markets.

Moderators
JF

John Fitzpatrick

Managing Partner, Stratacomm
John Fitzpatrick co-manages Stratacomm, a strategic communications firm with offices in DC and Detroit specializing in transportation, infrastructure and sustainability matters. Among other roles, he leads the firm’s transportation practice group and media coaching services. He... Read More →
MF

Maria Farrah Howell

President, The Farrah Consulting Group, Inc.
Maria Farrah Howell is the founder and president of The Farrah Consulting Group, Inc., a public relations firm specializing in media relations, crisis management and communications training.Ms. Farrah Howell is an award-winning public relations professional, with over 20 years of... Read More →


Wednesday November 1, 2017 9:45am - 11:00am EDT
Chesapeake Salon A

11:00am EDT

Plenary Session 5: A Look Ahead in Highway Safety: Staying Ahead of the Curve on Emerging Issues - New Tools, Campaigns & Resources
New traffic safety concerns emerge every day, and they can be tough to manage without data to help illuminate dangerous trends and steer toward effective solutions. We’ll peek ahead to discuss new troublesome driver habits and the campaigns and resources being developed to help confront them.

Moderators
KM

Kara Macek

Senior Director of Communications and Programs, Governors Highway Safety Association
Kara Macek directs the operations and strategic direction of the communications and programs functions for GHSA. She serves as the Association’s chief communications officer, developing and executing a broad communications strategy to provide visibility to GHSA’s policies, activities... Read More →

Speakers
SB

Shelly Baldwin

Legislative and Media Relations Manager, Washington Traffic Safety Commission
Shelly Baldwin is the Legislative and Media Relations manager for the Washington Traffic Safety Commission. She serves as the agency’s legislative liaison promoting policies to further the State’s Target Zero goal of zero traffic deaths and serious injuries. She directs the agency’s... Read More →
SM

Susan McMeen

Director of Consumer Information Department of Transportation, National Highway Traffic Safety Administration
Susan McMeen is currently the Director of Office of Consumer Information in the Office of Communications and Consumer Information for the National Highway Traffic Safety Administration (NHTSA).  She manages the consumer campaigns such as CIOT, Drive Sober Get Pulled Over, U Drive... Read More →
NW

Nic Ward, PhD

Director, Center for Health and Safety Culture
Professor Nicholas Ward obtained his Ph.D. in Human Factors psychology from Queen's University (Canada).  He is currently a Professor of Mechanical and Industrial Engineering at Montana State University and Director of the Center for Health and Safety Culture at the Western Transportation... Read More →



Wednesday November 1, 2017 11:00am - 11:45am EDT
Potomac Ballroom E & F

11:45am EDT

Closing Remarks: Working Together: Closing Thoughts and Q&A
Speakers
HB

Harris Blackwood

Director, Georgia Governor's Office of Highway Safety
Harris Blackwood was re-elected to serve a second term as GHSA Vice Chair in August 2016. He also serves as the Director of the Georgia Governor's Office of Highway Safety. He has also served as the Chair of the Association's Strategic Communications Committee. Blackwood was appointed... Read More →
SG

Susan Gorcowski

Associate Administrator, Communications and Consumer Information, National Highway Traffic Safety Administration
Susan Gorcowski serves as the Associate Administrator for Communications and Consumer Information (OCCI) of the National Highway Traffic Safety Administration (NHTSA). Gorcowski manages the office responsible for providing accurate and timely vehicle and traffic safety information... Read More →


Wednesday November 1, 2017 11:45am - 12:15pm EDT
Potomac Ballroom E & F