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Strategic Communications Forum

10:30am EDT

Breakout Round 1: Track 1-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets Chesapeake Salon A Breakout Round 1: Track 2-- Maximizing Paid Advertising Dollars: Doing More With Less Chesapeake Salon B Breakout Round 1: Track 3-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization Chesapeake Salon C Breakout Round 1: Track 4-- Communicating in a Crisis: Doing Your Best When Facing the Worst Roosevelt Room

2:30pm EDT

Breakout Round 2: Track 1-- Communicating in a Crisis: Doing Your Best When Facing the Worst Roosevelt Room Breakout Round 2: Track 2-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets Chesapeake Salon A Breakout Round 2: Track 3-- Maximizing Paid Advertising Dollars: Doing More With Less Chesapeake Salon B Breakout Round 2: Track 4-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization Chesapeake Salon C

8:15am EDT

Breakout Round 3: Track 1-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization Chesapeake Salon C Breakout Round 3: Track 2-- Communicating in a Crisis: Doing Your Best When Facing the Worst Roosevelt Room Breakout Round 3: Track 3-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets Chesapeake Salon A Breakout Round 3: Track 4-- Maximizing Paid Advertising Dollars: Doing More With Less Chesapeake Salon B

9:45am EDT

Breakout Round 4: Track 1-- Maximizing Paid Advertising Dollars: Doing More With Less Chesapeake Salon B Breakout Round 4: Track 2-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization Chesapeake Salon C Breakout Round 4: Track 3-- Communicating in a Crisis: Doing Your Best When Facing the Worst Roosevelt Room Breakout Round 4: Track 4-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets Chesapeake Salon A