Bruce Mello, Sr. Sales Manager Advanced TV at Adobe , is a seasoned TV and digital executive with over 30 years experience in the industry. Prior to entering the digital industry in 1997 as one of the founders of digital ad network 24/7 Media, he spend over a decade in sales management positions both in National and Local TV including ABC, NBC, Univision, Cox Media and Katz Media Group.

In the digital space, Bruce has been a part of 3 companies who have gone public and one which was acquired-24/7 Media, Tremor Video and Tubemogul which was recently acquired by Adobe. He has worked in display, mobile, video and most recently in data-driven Advanced TV where he has been able to combine his diverse media background to stay on the cutting edge of our industry.