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Strategic Communications Forum
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Monday
, October 30
Chesapeake Salon A
1:00pm •
Basics of Highway Safety Communications: A Head Start for Those New to Our Issues
Martin Luther King Room
11:00am •
Registration
On Your Own
6:00pm •
Dinner on Own
Potomac Ballroom D
2:30pm •
Networking Break
5:00pm •
Opening Networking Reception
Potomac Ballroom E & F
3:00pm •
Welcome and Opening Plenary: Grabbing Attention. Changing Behaviors. Saving Lives.
4:00pm •
Plenary Session 1: Engaging with Your Gen Y + Gen Z Audiences
Tuesday
, October 31
Chesapeake Salon A
10:30am •
Breakout Round 1: Track 1-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets
2:30pm •
Breakout Round 2: Track 2-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets
Chesapeake Salon B
10:30am •
Breakout Round 1: Track 2-- Maximizing Paid Advertising Dollars: Doing More With Less
2:30pm •
Breakout Round 2: Track 3-- Maximizing Paid Advertising Dollars: Doing More With Less
Chesapeake Salon C
10:30am •
Breakout Round 1: Track 3-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization
2:30pm •
Breakout Round 2: Track 4-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization
Martin Luther King Room
7:00am •
Registration
On Your Own
6:00pm •
Dinner on Own
Potomac Ballroom D
7:15am •
Breakfast
10:15am •
Networking Break
11:45am •
Lunch
2:15pm •
Networking Break
Potomac Ballroom E & F
8:15am •
Plenary Session 2: Going Beyond Traditional Media: Latest Trends for Today + Tomorrow
9:15am •
Plenary Session 3: Communications Road Show: Planning Year-Round Between Mobilizations
1:15pm •
Plenary Session 4: Reaching Our Target Audiences: Targeting and Tailoring Our Messages
Roosevelt Room
10:30am •
Breakout Round 1: Track 4-- Communicating in a Crisis: Doing Your Best When Facing the Worst
2:30pm •
Breakout Round 2: Track 1-- Communicating in a Crisis: Doing Your Best When Facing the Worst
Wednesday
, November 1
Chesapeake Salon A
8:15am •
Breakout Round 3: Track 3-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets
9:45am •
Breakout Round 4: Track 4-- Earned Media Strategies: Thinking Outside the Box to Motivate Our Targets
Chesapeake Salon B
8:15am •
Breakout Round 3: Track 4-- Maximizing Paid Advertising Dollars: Doing More With Less
9:45am •
Breakout Round 4: Track 1-- Maximizing Paid Advertising Dollars: Doing More With Less
Chesapeake Salon C
8:15am •
Breakout Round 3: Track 1-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization
9:45am •
Breakout Round 4: Track 2-- Taking Social to the Next Level: New Outlets, Paid Placement, Analytics, Optimization
Potomac Ballroom D
7:15am •
Breakfast
9:30am •
Networking Break
Potomac Ballroom E & F
11:00am •
Plenary Session 5: A Look Ahead in Highway Safety: Staying Ahead of the Curve on Emerging Issues - New Tools, Campaigns & Resources
11:45am •
Closing Remarks: Working Together: Closing Thoughts and Q&A
Roosevelt Room
8:15am •
Breakout Round 3: Track 2-- Communicating in a Crisis: Doing Your Best When Facing the Worst
9:45am •
Breakout Round 4: Track 3-- Communicating in a Crisis: Doing Your Best When Facing the Worst
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Strategic Communications Forum
America/New York
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Strategic Communications Forum
Oct 30
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Nov 1, 2017
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, October 30
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, November 1
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Arlington, VA, United States
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Monday
, October 30
Tuesday
, October 31
Wednesday
, November 1
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Chesapeake Salon A
Chesapeake Salon B
Chesapeake Salon C
Martin Luther King Room
On Your Own
Potomac Ballroom D
Potomac Ballroom E & F
Roosevelt Room
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